Assuming you already have a website, the first step to effectively begin exploiting Internet marketing options through your website is to research two key things:

* Who and how are consumers already using the Internet to find and patronize similar businesses.

o The Next Web 2.0 is Pink
o Green Marketing Influences Consumer Spending Habits
o More million+ Women-Owned Use Internet Marketing Than Men

* What type of online marketing tools and Internet services are available and which one(s) will work best for your type of business.

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