We would like to take a few lines to review how the world of advertising has changed from the 1920′s advertisements. There are many similarities, but quite a few contrasts as well. We will mention a few of the highlights here.
Prior to the 1920′s the advertising market was primarily in written form. Local businesses had signs on their stores, newspaper and a few magazines sold space to those willing to tell their story, and the Sears and roebucks had a large catalog that sold everything small and large through a mail order system.
In 1923, Time was first published by Henry Luce. He filled his new creation with news of the day, sport, scandals, politics, and was able to sell more to the common man than ever before. The practice of hiring celebrities to sell all manner of products turned out to be a gold mine. This was the beginning of advertising as we know it.
Tags: henry luce, mail order system, radio spot, roaring 20, sears and roebucks